Hi I'm Shivani [She-va-knee], lovely to meet you!
The Plunge
Digital at work, analog at home.
I'm a cultural strategist, polyglot and philosophy geek.
I've had privilege of growing up in sunny Dubai since early 1996 and worked for 6+ years in a fast-paced, agency environment for Adweek's Top 100 Global Agencies - Create Group, which allowed me to acquire high cultural intelligence. Post this, I worked remotely as the lead Strategist for Dubai’s Department of Culture & Tourism via Create, as I took a year long solo trip from the streets of NYC to the cobbled pavements of Udaipur where I learnt the art of noticing, collecting, sharing - key elements of being a cultural strategist.
I've been recognized for my contribution to Vision2030 - Saudi Arabia's blueprint for cultural and economic transformation as well as leading the strategy for the global positioning of Dubai as a tourism and cultural destination as part of my work at Create by Campaign as Digital Face of the Year - 2021 as part of their 30 under 30 Faces to Watch - the annual celebration of adland's next generation.
Fun Ad + Strategy stuff I love to do:
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Brand Audit, Research Reports & Cultural Deep Dives
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Cultural Analysis
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Consumer Insight
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Landscape Analysis
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Communication and Content Strategy + Concepts
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Influencer Management
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Shoot and Production Management
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Live Coverage and Photography
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Deadlifts, Squats and Bench Press
Shiv has consistently impressed me with her drive, intellect, and creativity. She was known in our team as the person who gets things done, and with flair too! On top of that, she was always very proactive when it came to her self-improvement, which showed in her research, ideas and content strategies, and her continuous improvement of processes and client relationships. Her dedication and hunger for knowledge and improvement have fueled her deep understanding of social media and marketing, making her strategic approach quite exceptional. Plus, she always does it with a smile and a positive attitude, which makes working with her an absolute joy!
Mohamed El Daly
Business and Social Media Consultant | Strategist | Speaker |
Some of the work I'm most proud of.
DUBAI FITNESS CHALLENGE
An annual celebration of fitness and wellness, championed by the Crown Prince of Dubai. As the lead social media strategist, I had the privilege of overseeing Dubai Run - the largest city-wide marathon in the world, with an impressive 193,000 runners in attendance.
My Role
Lead Planner and Strategist
Main Goal
To increase the no. of overall participants
DUBAI PROPERTIES & MERAAS
As the lead social media strategist for Dubai Holding Real Estate, successfully elevated the brand's perception as an innovative player and fortified Dubai's position as a top global real estate investment destination. My efforts amplified the brand's reach and influence in the market.
My Role
Lead content curator, researcher and channel manager.
Main Goal
To inform, engage, educate, sell and build a community
BIRKENSTOCK
Spearheaded the launch of German footwear brand Birkenstock's EVA collection by utilizing Instagram's grid capabilities and executing a creative Instagram competition. Users were challenged to unjumble a puzzle and post it on their IG feed to win a prize. This successful campaign, which was featured in Campaign's Top 10 Digital Campaigns of 2019, generated over one million organic impressions on Instagram and received 1,024 entries.
My Role
Lead Campaign Strategist and Client Partner
Main Goal
To create a buzz on social media about the launch
I've also done social media management and strategy for companies including:
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